After the public release
Hi everyone! So a week has passed from our first public release, we wanted to create this blog to show you how we made it public and what the results were. We made the devblog public and created identical posts in the three biggest social media sites: Facebook, Twitter and Instagram. The post contained a link to the first blog and stated:
Hi everyone and welcome to Blank Name Games! We are a new indie videogame development team from Mallorca. We’ve posted our first devblog where we answer some questions, come and join us in our journey!
On Twitter and Instagram it says “Jorney” but they don’t have post editing so we had to roll with it.
Let’s go one by one with the results starting with the less succesful one, Facebook.
This was no surprise for us, Facebook is not as public as Twitter or Instagram. We shared the post and reached 71 users but only got 1 like on the post and one on the page, was shared twice and no clicks on the link.
Facebook’s results were not a surprise for us, but Twitter’s were. We expected more results from the posts. We published the tweet without hashtags (We forgot them) and we retweeted from our personal accounts. That tweet got 138 impressions from our retweets, but didn’t result in any actions. Later we replied to the tweet using hashtags and mentioning @dev_indie (An indie promotion account José personally follows) and it got 3 likes and 460 impressions (We didn’t retweet this one). After that in an attempt to have both tweets merged we retweeted the first one with comment, and putting hashtags in the comments. That got 2 likes (One new, the other already gave a like to the previous tweet) and 111 impressions.
We didn’t get any new followers and we don’t think we got any clicks on the link neither. We think the results may be caused by the mess we made, we should have put the hashtags on the same tweet as the link.
Instagram surprised us, it has been by far the most succesful one in term of users interaction. The post was a blue and purple background (One of the default stories text background) with the text in white with the same text as the other posts. On the post description we wrote:
Link in bio! http://www.blanknamegames.com/devblog/dev0/ #gamedev #indiedev #game #games #indiegame #instagamedev #instaindiedev #devlog #devblog
We placed the link on the bio because the links on the post description are not clickable.
Later we created a story linking the post on the blank name games account and on our personal ones. Joshua’s story got 34 views and mine 82. We don’t have more information because they are personal accounts and don’t have the insights section. The story from the main account got 17 views, one profile visit and 28 impressions. The post reached 36 accounts, of which we got 4 new followers and 20 likes. 13 profile visits and 3 website clicks. The post was sent 3 times on direct messaging and got 84 impressions. After all of that we ended with 21 followers.
After all of that the website got 22 views of 17 different users (Data obtained using Google Analytics). The highest peak was the day we realeased the posts with 11 page views and the day after with 7.